About time too.Īpple also announced that it would be adding a three-axis gyroscope to the iPhone G4 which should make for some interesting games. Steve also revealed that, following expectations, the new iPhone will be powered by Apple's home-grown A4 silicon, and will use the new Micro SIM, all of which means there's room for a bigger battery inside the slim case.īecause of the bigger battery, and the A4 chips power efficiency, Apple reckons the new iPhone will manage seven hours of 3G talk time, six hours of 3G web browsing, ten hours of Wi-Fi browsing, ten hours of video playback, 40 hours of music playback and 300 hours of standby. To put into context, the new display has 78 per cent of the pixels on the much larger iPad. Apparently the human eye can only differentiate 300 pixels per inch, so this is as good as it's ever going to get. Steve then went on to introduce an entirely new screen technology, called Retina Display, which wil be seen first on the iPhone 4.Īccording to Apple, the new display increases the pixel density by four times to 326 pixels per inch, the highest ever on a phone. It also turns our that the back of the iPhone 4 is made of glass, which looks very nice, but is just one more delicate thing to break for us clumsy oafs. The steel rim of the device is split into three sections and two of the three individual sections are actually antennas for Bluetooth, Wi-Fi and GPS on one side, and cellular connections on the other.
As it turns out, the gaps in the side trim of the iPhone 4 - which some commented looked like very un-Apple-like engineering gaffes - are actually part of the design. The new iteration has a front-facing camera including an LED flash and a second mic for noise cancellation. And it’s really thin."Īt 9.3mm thick, it's 24 per cent thinner than the 3Gs and, according to Jobs, "the thinnest smartphone on the planet." Glass and steel… its closest kin is like an old Leica camera. "This is beyond a doubt one of the most precise and beautiful things we’ve ever made. "This is one of the most beautiful designs you’ve ever seen," he said. If you don't know what the new iPhone (opens in new tab) looks like, you've obviously been spending all of your time in the wrong German beer bar, but Steve gave us the skinny. Proving he has a sense of humour after all, Jobs begins his new iPhone pitch with, "Now stop me if you've seen this already," to gales of knowing laughter. It's at this point, with the crowd whipped into a virtual frenzy, that Steve drops the big one. Jobs announced that that the iTunes App Store had served more than five billion downloads, and that developers had been paid more than $1 billion in a split revenue deal which saw Apple creaming 30 per cent off of the top. With some of the fun stuff out of the way, Jobs decided to get back to the business of business and, as most of the gathered crowd were there to learn about developing Apps for iDevices, it was time for more numbers. We remain to be convinced, as most of the THINQ staff have been known to spank the plank on occasion. The game already has 70 million active users who will now be able to play wherever they are, not just at work during office hours.Īctivision's Karthik Bale announced that a new version of the pluck-'em-up would get a new strumming mechanism which would make the experience more like playing a real guitar. The other five per cent are rejected either because they don't do what the developer says they should, or because they use private APIs, or simply because they crash.įacebook gaming outfit Zynga announced that Farmville, probably the biggest casual online game ever, is coming to the iPhone. Jobs next moved onto the App store which he said now receives 15,000 submissions every week, 95 per cent of which are approved within a week.
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He then went on to announce that iBooks will be upgraded to be able to read PDF files, which went down rather well. Jobs announced that the iPad's book-reading application had been incredibly successful, selling five million titles in the first 65 days. The most interesting of which being that at least one iPad owner had managed to talk to a real girl because he was carrying the device.
True to form, Jobs spent the first part of the keynote blowing the iPad trumpet with lots of facts and figures about the trail-blazing tablet device.
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